I pride myself on having many skills that span across a spectrum of disciplines, but my passion is user experience. My logical, organised, and creative personality allows me to solve effectively, efficiently and on time. My intuitiveness breeds constant self-improvement with research, giving me the best understanding of my craft.
I worked closely with our Head of Marketing and Growth to improve conversion and execute business objectives efficiently and thoroughly, always with the user in mind. Some successes include:
A/B tested mobile optimised product page increased customers by 17%
108% increase in gift wrap revenue YoY
Re-design of our entire email experience with win back and welcome series - Introduced atomic design to the entire site experience, including email marketing
Refer a friend scheme
Design lead and project manager on new rebranded site